A desired change in behaviour is the gold standard for effective communication. How do you get people to take notice and actually do something differently?
In market communication the desired behaviour is typically a purchase. In public agency communication and publishing we need to elicit many kinds of behaviours; and typically these are more complex than buying a product. So effective government communications often requires greater depth of mind.
- WHH can help you integrate communication and learning strategies for staff, senior stakeholders and the populations of interest to your program
- We bring experience in developing national learning networks and communities of practice that discuss, use and improve information products
- People have very different learning styles and preferences, and WHH has the expertise to integrate a range of learning and communication processes